Unsweetened Purist.

This project focuses on exploring the role of CMF in defining a brand’s identity, analyzing how companies have strategically used design, color and materials to elevate their brand in the market place as well as attract and maintain customers.

“Unsweetened Purist” is a range of gender neutral jewelry that is irreverent but also representative of Acne Studio’s brand history, its current product lines, and its consumer segmentation.